Objective:

The City of Tallahassee launched ‘Rewind,” a weekly video update series to recap city events, announcements, and community highlights. The goal was to increase public transparency and engagement through short-form media that was clear, friendly, and informative.

My Role:

As one of the scriptwriters and program contributors, I:

• Wrote weekly scripts that highlighted city services, programs, and events

• Translated government speak into warm, resident-friendly messaging

• Worked with city media and production teams to align tone and timing

• Maintained consistency in brand voice across every episode

Tools & Skills Used:

• Strategic messaging

• Scriptwriting

• Internal & external comms alignment

• Cross-department collaboration

• Google Docs + review process with leadership

Where It Lived:

• Talgov.com

• WCOT (local government channel)

• City of Tallahassee social media accounts

Impact:

The Rewind series quickly became a trusted source of weekly updates for residents. Scripts helped humanize local government updates and led to higher civic awareness, especially during key moments like weather updates, city events, and new service launches.

The program received strong internal feedback for voice consistency and clear storytelling, and it remains part of the city’s communications cadence.